深圳为何给这些跨境大卖发钱

Core Insights - Shenzhen has announced rewards for 21 cross-border e-commerce companies, totaling 32.319 million yuan for 36 projects, highlighting the city's support for independent site development in the cross-border e-commerce sector [1][2]. Group 1: Reward Distribution - Six companies, including Xing Shang Innovation and Yun Ji Intelligent, received the maximum reward of 3 million yuan each [1]. - Three companies, such as An Pei Times and Ji Teng Network, were awarded 2 million yuan each [1]. - Other notable companies like Sai Wei and Yun Jing Intelligent received 1 million yuan each [1]. Group 2: Policy Support - The Shenzhen Municipal Bureau of Commerce has introduced policies to support cross-border e-commerce, encouraging companies to build independent sites and enhance their brand marketing channels [2]. - Over 100 independent brand sites have been established in Shenzhen, which are now crucial for the international expansion of Shenzhen brands [2]. Group 3: Characteristics of Awarded Projects - Awarded projects focus on vertical niches, covering areas such as smart home, new energy, consumer electronics, and sports technology, emphasizing differentiated product competitiveness [2]. - Many companies are targeting multiple markets, expanding beyond single-country operations to include the US, UK, Germany, and Japan [2]. - The awarded companies demonstrate strong technical R&D capabilities, focusing on innovation to avoid low-price competition [2]. Group 4: Industry Transformation - Shenzhen's cross-border e-commerce is transitioning from platform dependency to brand building, with a focus on creating independent site operations [3]. - The shift from "platform reliance" to "brand creation" marks a new era for Shenzhen's cross-border e-commerce, moving towards a model driven by technology innovation and brand value [3]. - The integration of independent sites and platforms is seen as a strategy to enhance customer acquisition and brand asset retention, creating a synergistic effect [3].