为南江黄羊代言的“川香秋月”如何从打工妹蝶变为千万粉丝网红

Core Viewpoint - The article highlights the entrepreneurial journey of Wu Qiuyue, who transitioned from a factory worker to a successful influencer and "recommendation officer" for the Nanjing Yellow Sheep industry, leveraging her social media presence to promote local agricultural products and traditional Sichuan cuisine [4][11]. Group 1: Entrepreneurial Journey - Wu Qiuyue started her career as a factory worker in Shenzhen after graduating from a vocational school, later returning to her hometown to explore e-commerce opportunities [5][6]. - Initial struggles included a lack of internet access and unstable electricity, which forced her to adapt by finding a suitable location for her business [5][6]. - Her first sale earned her a profit of 25 yuan, marking the beginning of her entrepreneurial journey [6]. Group 2: Business Evolution - After facing challenges in selling others' products, Wu Qiuyue pivoted to creating and selling her own Sichuan delicacies through e-commerce platforms [7]. - She encountered significant setbacks, including a loss of over 400,000 yuan due to the African swine fever and subsequent factory closures [7][8]. - The COVID-19 pandemic prompted her to utilize short videos for marketing, leading to a rapid increase in followers and a successful transition to online sales [8][9]. Group 3: Community Impact - Wu Qiuyue's efforts have not only benefited her business but also supported local farmers by purchasing their livestock and selling their products through live streaming [9][10]. - Her video account has helped promote traditional Sichuan snacks, contributing to the revitalization of local agriculture and providing stable income for local women involved in production [10][11]. - The initiative has transformed local delicacies into a thriving industry, showcasing the potential of grassroots entrepreneurship in rural areas [11].