电商达人带火田间好货

Core Viewpoint - The article highlights the successful transition of a local agricultural community into the e-commerce sector, driven by the need to solve sales challenges for their safflower products and supported by digital rural development initiatives. Group 1: E-commerce Transition - The local agricultural community faced difficulties in selling safflower, with low prices offered by buyers, prompting them to explore online sales as an alternative [1][2] - The community received support through free entrepreneurship incubation bases and e-commerce training programs, encouraging the development of local "live streaming talents" [1] Group 2: Individual Success Story - Li Yanjie, a local farmer, transitioned to live streaming sales in 2024, initially facing challenges such as lack of experience and low viewer engagement [3] - Through participation in e-commerce training, Li improved his skills in live streaming, marketing, and product presentation, gradually increasing his sales from just a few orders to hundreds [3] Group 3: Community Impact - Li Yanjie's efforts not only led to the sale of his own safflower products but also helped local businesses sell safflower oil worth over 7 million yuan, contributing to his annual income of 150,000 yuan [4] - His success inspired more community members to join the e-commerce sector, with local brands like "Yuan Shang Hua Kai" gaining recognition beyond Xinjiang [4]