Lululemon to enter 6 new markets in 2026

Core Insights - Lululemon is planning to expand into six new markets in 2026, including Greece, Austria, Poland, Hungary, Romania, and India, as it faces challenges in the North American market [3][7] - The company reported a 7% overall revenue growth in its most recent quarter, but experienced a 2% decline in revenues in the Americas, attributed to intense competition and missing key trends [4] - The brand's issues are primarily confined to North America, where it is highly saturated, necessitating product innovation and better designs, which may be influenced by a change in leadership as CEO Calvin McDonald is set to step down [5] Market Expansion - Lululemon's strategy includes growing its presence in Europe and Asia Pacific, with online shopping options available for European markets and access through Tata CLiQ Luxury and Tata CLiQ Fashion in India [3][7] - The expansion follows the brand's recent entry into Italy, indicating a continued focus on international growth [7]