The New York Times Features Steve Morris, Founder and CEO of NEWMEDIA.COM, as Leading Expert on AI Influencers and Digital Trust

Core Insights - The rise of AI-generated influencers is reshaping the influencer economy, challenging traditional notions of authenticity and credibility in digital marketing [2][3] - Trust cannot be automated; it is built through human judgment, transparency, and values, highlighting the limitations of AI in replicating credibility [4][6] Industry Trends - AI influencers introduce efficiency and scale but also create a critical fault line in digital marketing, where brands risk confusing engagement metrics with genuine connection [4][5] - Visibility alone is no longer sufficient; brands must pair technology with authority to succeed in an AI-driven landscape [5][10] Company Strategy - NEWMEDIA.COM employs a systems-level approach through its proprietary framework, RankOS™, which integrates AI-informed content strategy, social media marketing, and technical SEO to build durable visibility [5][10] - The agency focuses on creating cohesive digital ecosystems that enhance trust and performance rather than relying on isolated tactics [9][11] Expert Perspective - Steve Morris, as a recognized authority in digital strategy, emphasizes that while technology can scale influence, a well-defined strategy is essential for sustaining that influence [6][12]