Zhong Guo Zheng Quan Bao·2025-12-23 21:57Core Viewpoint - The article emphasizes the importance of cultivating a distinctive Chinese financial culture within the securities industry, guided by the "Five Musts and Five Must Nots" principle, to achieve high-quality development and enhance the industry's cultural foundation [1][2][4]. Group 1: Cultivation of Chinese Financial Culture - The cultivation of Chinese financial culture is seen as a crucial spiritual support for building a strong financial nation, integrating traditional and red financial culture to solidify the cultural foundation of financial development [1][2]. - The "Five Musts and Five Must Nots" principle serves as a guiding framework for the securities industry, promoting the establishment of correct values and enhancing the industry's social reputation [2][3]. Group 2: Industry Trends and Governance - The securities industry is expected to strengthen party leadership in cultural construction, focusing on serving the real economy and preventing financial risks while enhancing governance [4][5]. - The industry is encouraged to balance functional service and profitability, returning to its core mission of serving the real economy [2][4]. Group 3: Cultural Integration and Development - The merger of Guotai Junan and Haitong Securities marks a significant cultural integration effort, aiming to create a new cultural identity that reflects contemporary characteristics and industry traits [6][7]. - The company has successfully implemented cultural discussions and activities to foster a cohesive corporate culture, achieving rapid integration and operational efficiency post-merger [7][8]. Group 4: Future Outlook - The company aims to unify the cultivation of Chinese financial culture with its own cultural renewal, focusing on customer-centric service and enhancing its competitive edge in the investment banking sector [9].