厂商同心 携手同行

Core Viewpoint - The Guizhou Xijiu 2026 National Distributor Conference was held in Guiyang, emphasizing the strong partnership between the factory and distributors, and presenting a "confidence declaration" and "reform roadmap" amidst the challenges faced by the liquor industry [10][11][14]. Group 1: Industry Context - The liquor industry is undergoing deep adjustments, with market dynamics shifting, consumption structures changing, and competitive landscapes being reshaped [11]. - Xijiu, as a key brand in Guizhou's liquor sector, is seen as a stabilizing force, showcasing strategic determination and confidence in overcoming challenges [11][14]. Group 2: Company Strategy - Xijiu is transitioning from merely selling liquor to promoting a lifestyle, with various initiatives such as "Junpin Agreement" and cross-industry collaborations [12][14]. - The company aims to build a sustainable and mutually beneficial relationship with distributors, emphasizing cooperation and shared success [13][14]. Group 3: Marketing Reform - Xijiu has initiated a "Nationalization 2.0" strategy, focusing on quality and ecological aspects, marking a new phase in its development [15][16]. - The marketing reform involves separating and integrating the functions of marketing and sales to enhance market responsiveness and service levels [17]. Group 4: Product and Brand Development - The "Three Quality Projects" aim to enhance product quality, refine offerings, and strengthen brand identity, with a commitment to quality control throughout the production process [20][21]. - Xijiu's dual-brand strategy, featuring "Xijiu" and "Zhijiao," aims to deepen brand perception and appeal to younger consumers [21][22]. Group 5: Future Outlook - Xijiu is committed to long-term growth through the "Three Quality Projects," addressing market demands for high-quality and strong brand liquor [22]. - The company envisions a collaborative future with distributors, aiming to create a world-class brand that resonates with consumers [23][24].