盘活冬奥遗产

Core Viewpoint - Zhangjiakou is emerging as a significant hub for winter sports and tourism, leveraging its legacy from the Beijing Winter Olympics and enhancing its ice and snow economy through various initiatives and infrastructure developments [6][9]. Group 1: Infrastructure and Services - The railway department has introduced services like "Snow Equipment Convenience" and luggage transportation to facilitate travel for skiing enthusiasts, ensuring seamless connections from home to ski resorts [1]. - Zhangjiakou has developed two major research and manufacturing clusters for ice and snow sports equipment, aiming to create a comprehensive industrial chain from high-end to entry-level products [8]. Group 2: Tourism and Visitor Engagement - The Chongli District in Zhangjiakou is home to nine ski resorts, with an expected visitor count exceeding 5.2 million during the 2024-2025 snow season, indicating a robust growth in winter tourism [3]. - The local ice and snow town has seen a surge in popularity, with activities such as snow appreciation, sports, and cultural experiences attracting tourists [4]. Group 3: Economic Development and Events - Zhangjiakou is actively promoting the integration of sports, culture, and tourism, with initiatives like the "Ice and Snow Caravan" and various mass participation events, averaging over 600 ice and snow competitions annually [7]. - The city has invested over 1.7 billion yuan in transforming and upgrading Olympic venues, enhancing their functionality for diverse events and activities [8]. Group 4: Future Plans - Zhangjiakou aims to continue developing the Beijing-Zhangjiakou Sports and Cultural Tourism Belt, fostering a complete ecosystem for the ice and snow economy, and creating a highland for ice sports and cultural tourism [9].