今日视点：如何看待消费市场投资逻辑之变

Group 1 - The core viewpoint of the article highlights the increasing trend of international consumer brands seeking strategic partnerships with local Chinese capital, indicating a shift in investment logic from opportunity-driven to strategic-driven in the Chinese consumer market [1] - Recent strategic collaborations include Gaohe Capital and Ingka Shopping Centers establishing a real estate fund for shopping centers in Beijing, Wuxi, and Wuhan, and CPE Yuanfeng partnering with Burger King's parent company RBI to inject $350 million for exclusive development rights in China [1][2] - The investment landscape is evolving from "bulk buying" to strategic control, with capital giants focusing on deep empowerment and operational involvement in their investments, reflecting a mature stage in the Chinese consumer market [2] Group 2 - The article discusses the shift in consumer demand from "material satisfaction" to "value alignment," creating a strategic window for capital to engage in industry integration, as established brands face growth bottlenecks [3] - The integration of capital and industry is essential for enhancing supply-demand adaptability, where capital injects upgrading momentum into industries, and industries provide sustainable profitability to enhance capital value [3] - Policy support for consumption as a key driver of economic growth is emphasized, with initiatives aimed at optimizing the supply structure of consumer goods and enhancing market vitality, indicating a favorable environment for capital investment [4]