哪吒“携手”变形金刚，中国动画“借船出海”

Core Viewpoint - The animated series "My Nezha and Transformers," co-produced by CCTV Animation Group and Hasbro, represents a significant upgrade in China's animation export strategy, moving from one-way output to deep co-creation with international partners [1]. Group 1: Production and Collaboration - The series consists of 52 episodes and features a storyline where a contemporary Chinese boy, Xiaozha, teams up with Nezha and Transformers to find four elemental stones and combat villainous forces [1]. - The collaboration is seen as a strategic practice of "borrowing a boat to go to sea," leveraging the global appeal of the Transformers IP to introduce Chinese cultural elements to a wider audience [3]. Group 2: Cultural Integration - The project aims to maintain the core of Chinese culture while creating a global narrative, showcasing that the essence of justice shared by both Nezha and Transformers resonates with international audiences [3]. - The series incorporates cultural details, such as the "Chinese knot" given to Bumblebee, symbolizing friendship and emotional connection, which reflects the value of "emotional ties" in Chinese culture [4]. Group 3: Market Reception - The series has garnered significant attention from overseas audiences, particularly at the Annecy Animation Festival, indicating a growing interest in Chinese animated content on the global stage [3].