既要扎根本土,也要敢于突围
Xin Lang Cai Jing·2025-12-23 23:13

Core Insights - The article highlights the transformation of labor brands in Ninghua from "employment-driven" to "brand-driven," emphasizing the importance of comprehensive branding that integrates skill standards, quality assurance, cultural symbols, and industrial carriers [1] Group 1: Labor Brand Development - Ninghua has successfully initiated the first step of connecting training with employment, enabling many farmers to increase their income by learning skills and opening small businesses [1] - The labor brand construction is seen as a long-term effort that requires time and continuous investment to establish a solid foundation [1] Group 2: Challenges and Opportunities - To advance further, Ninghua must overcome the limitations of being "scattered and weak," which involves maintaining local authenticity in ingredients and techniques while also promoting industrial standardization, normalization, and branding upgrades [1] - The exploration of labor brand development in Ninghua is progressing slowly but steadily, with a clear direction emerging for future growth [1]