Nan Fang Du Shi Bao·2025-12-23 23:12Core Insights - The article highlights the role of financial institutions, particularly Agricultural Bank of China Shenzhen Branch, in stimulating consumer spending through the implementation of personal consumption loan interest subsidy policies [2] Group 1: Policy Implementation - The personal consumption loan interest subsidy policy aims to guide financial resources towards consumer spending and reduce credit costs, covering various consumption scenarios such as daily expenses, automotive purchases, education, and healthcare [3] - Eligible loans can receive an annual interest subsidy of 1%, with a maximum subsidy of 3,000 yuan per borrower [3] Group 2: Service Innovation - Agricultural Bank of China Shenzhen Branch emphasizes "precision" and "convenience" in policy execution, allowing customers to apply for loans through multiple channels, including mobile banking [3] - The bank has successfully integrated the subsidy policy with consumer needs, as demonstrated by a case where a customer received a loan for a car purchase with interest subsidies [4] Group 3: Customer Engagement - The bank has launched a lottery for customers who utilize the "Wangjie Loan," offering various cash prizes to enhance customer engagement and promote loan uptake [5] - The bank's proactive customer service approach has led to successful subsidy applications for multiple clients, showcasing its commitment to meeting consumer demands [4] Group 4: Future Directions - The bank plans to extend its services beyond individual consumers to support small and micro enterprises in the service sector, thereby enhancing the financial ecosystem [6] - The focus will remain on leveraging technology to optimize online services and embed financial support in various consumption scenarios, contributing to the development of Shenzhen as an international consumption center [6]