Core Viewpoint - The article highlights the innovative integration of traditional Chinese medicine (TCM) with cultural, commercial, and tourism sectors by Beijing Tongrentang Group, emphasizing its strategic importance for future development and consumer engagement [1][4][6]. Group 1: Integration of TCM and Cultural Tourism - Beijing Tongrentang is transforming traditional consumer experiences by creating new retail environments that blend health products, dining, and cultural experiences, moving away from the conventional pharmacy model [4][5]. - The company is leveraging its cultural heritage and TCM as a lifestyle practice to foster sustainable and experiential consumer engagement [4][5]. - Initiatives such as the establishment of "Tongrentang Day" and participation in major sports events illustrate the company's commitment to cultural integration and consumer interaction [4][5]. Group 2: Collaborative Practices and Resource Integration - Tongrentang has formed partnerships with various brands to create unique offerings, such as herbal hot pot and commemorative products, enhancing its market presence [5][6]. - The company has developed a collaborative mechanism involving 15 entities to facilitate resource sharing and cross-industry cooperation, evolving from initial market events to broader applications in hotels and tourist areas [5][6]. - Recent collaborations with high-end hotels and tourist attractions aim to incorporate TCM wellness services into luxury travel experiences, showcasing the brand's adaptability [5][6]. Group 3: Innovation and Quality Development - The "14th Five-Year Plan" period has seen Tongrentang focus on high-quality development through technological innovation, sustainable practices, and international expansion [8][9]. - The company has established a robust R&D framework, resulting in over 800 domestic patents and the launch of nearly 300 new products since the beginning of the 14th Five-Year Plan [8][9]. - Smart manufacturing initiatives have been implemented, including the development of intelligent factories and digital production lines, enhancing operational efficiency and product quality [9][10]. Group 4: Market Expansion and Global Outreach - Tongrentang has registered over 1,200 product varieties for export and has established a significant international presence, providing services to over 30 million people globally [11]. - The company views its international outlets as cultural ambassadors, promoting TCM through various initiatives, including cultural experience centers and health ambassador programs [11]. - The establishment of cultural display areas and health seminars abroad reflects Tongrentang's commitment to globalizing its brand and TCM practices [11]. Group 5: Future Directions and Strategic Planning - As the company approaches the end of the 14th Five-Year Plan, it is focusing on technological innovation and digital transformation as key components of its future strategy [12][14]. - The upcoming "15th Five-Year Plan" emphasizes enhancing core competencies, fostering research reforms, and ensuring comprehensive collaboration across its business units [14][15]. - Talent development is prioritized, with plans for systematic training and recruitment of high-quality professionals to support innovation and organizational growth [15][17].
老字号在文商旅体展融合中破圈生长