玛莎拉蒂给进口豪车上了一课

Core Viewpoint - Maserati has initiated significant price reductions across various models, aiming to clear inventory and boost sales amid declining demand in the Chinese market [1][3][5]. Group 1: Price Reductions - Maserati's Grecale fuel version, originally priced at 650,800 yuan, is now available for 388,800 yuan, representing a discount of over 260,000 yuan, or approximately 60% off [1]. - The electric version of the Grecale has seen an even larger discount, dropping from 898,800 yuan to 358,800 yuan, a reduction of 540,000 yuan, or about 40% off [1]. Group 2: Sales Performance - A Shanghai Maserati dealer reported unprecedented demand, with customers queuing to purchase the discounted Grecale, leading to rapid sales depletion within two days [3]. - Maserati's sales in China for the first nine months of the year totaled 1,023 units, reflecting a year-on-year decline of 3% [3]. - Historical sales data shows a downward trend from 4,787 units in 2020 to an expected 1,228 units in 2024 [3]. Group 3: Market Implications - The price cuts are seen as a challenge to Maserati's brand value and exclusivity, with concerns that failure to reduce prices could further harm sales and brand viability [5]. - Stellantis reported a global shipment of 1,800 Maserati vehicles in Q3, down 14.3% year-on-year, with net revenue of 18.8 million euros, a decrease of 3.6% [5]. - The trend of price reductions may signal a broader shift in the luxury car market, as other brands like Porsche are also offering significant discounts [5][7].