义乌冰雪产品“卖全球”

Core Insights - The global demand for snow sports products, particularly from Yiwu, is surging, with a notable 40% year-on-year increase in ski goggles sales for 2024 [1][2] - Yiwu's snow sports products are primarily exported to foreign markets, with 90% of customers located abroad, mainly in Russia and Europe [2][3] - The overall export value of snow sports equipment from Yiwu has seen a dramatic increase, with ski goggles exports rising by 138% and overall winter sports equipment exports increasing by 120% in the 2025 winter season [2] Market Dynamics - The majority of foreign customers are large wholesalers who purchase in bulk and distribute to local retailers [2] - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with Yiwu contributing over 30% of the export share [2][3] - The logistics system in Yiwu is highly efficient, allowing for quick order fulfillment, with domestic orders taking about 7 days and international orders around 15 days [3] Industry Growth - The rise of the ice and snow industry in Yiwu is attributed to early market recognition by merchants, particularly following the Beijing Winter Olympics [3] - The production model in Yiwu is characterized by a "1-hour production circle," enabling rapid response to orders and cost reduction [3] - Merchants are increasingly focusing on product innovation, with features like anti-fog and UV protection being integrated into ski goggles [5] Future Outlook - Merchants plan to expand their product offerings to meet diverse customer needs, with a focus on professional sports markets [6] - The industry is transitioning from mass production to intelligent manufacturing, emphasizing quality and innovation [5] - Yiwu's integration of AI and trade data is expected to enhance market trend analysis and product design optimization for small and medium enterprises [5]