大连入境游创新高 春节热度位全国前三

Core Insights - Dalian's inbound tourism market is experiencing significant growth, with a record number of visitors expected in 2025, marking a historical high in 40 years [1] - The city ranked third nationally in inbound tourism heat during the 2026 Spring Festival, with a 2.4 times year-on-year increase in visitor interest [1] Group 1: Inbound Tourism Growth - By November 2025, Dalian received a total of inbound tourists that increased by 70.69% year-on-year, surpassing 2019 levels and breaking the historical record set in 2012 [1] - Dalian was recognized as one of the "Top Ten Coastal Cities for Inbound Tourism in Asia" in 2025, maintaining the highest review volume for inbound tourism in the province [1] Group 2: Tourism Development Strategies - Dalian is leveraging its "5S" core advantages—Sea, Sports, Seasons, Seafood, and Service—to create an immersive cultural and tourism experience [2] - The city is focusing on international tourist demands by integrating various cultural and tourism resources, including intangible cultural heritage and wellness tourism, to enhance visitor stay duration and spending [2] - The implementation of the "2025 Dalian Inbound Tourism Leap Plan" includes measures for improved service convenience, such as comprehensive coverage of inbound payment facilitation at A-level scenic spots and star-rated hotels [2]