Focus: Lilly, Novo lock horns in India's obesity drug race

Core Insights - Global pharmaceutical companies Eli Lilly and Novo Nordisk are competing to establish their dominance in India's rapidly growing obesity drug market before the introduction of cheaper generic alternatives in March next year [1] Company Focus - Eli Lilly and Novo Nordisk are recognized as major players in the obesity drug sector, indicating their significant investment and strategic initiatives aimed at capturing market share in India [1]