Xin Lang Cai Jing·2025-12-24 01:51Core Viewpoint - The article emphasizes the role of credit cards in boosting and expanding consumption, aligning with the strategic focus on domestic demand expansion as outlined by the Chinese government [1][2]. Group 1: Financial Services and Economic Support - Credit cards are highlighted as essential financial products that connect consumers with merchants, thereby supporting the real economy [1]. - China Construction Bank (CCB) credit cards have driven social consumption exceeding 13 trillion yuan during the 14th Five-Year Plan, with a loan balance surpassing 1 trillion yuan, providing financial support for over 5 million customers in vehicle purchases and over 2.7 million families in housing [1]. Group 2: Policy Support and Consumer Demand - In 2025, favorable policies from the State Council and various ministries are expected to stimulate consumption, providing strong support for economic recovery [2]. - CCB credit cards are focusing on consumer demand in sectors like home appliances and digital products, offering year-round installment payment discounts and 0% interest promotions [2]. Group 3: Large Consumption Areas - CCB credit cards are targeting the automotive and home renovation markets, offering vehicle financing support with loan amounts up to 2 million yuan and terms up to 5 years, including a zero down payment option [3]. - The "CCB Home Renovation Festival" is set to activate the home improvement market with various promotional activities, including significant discounts and rewards [3]. Group 4: Consumer Experience and Brand Building - CCB credit cards are creating a comprehensive "Enjoy Fun" brand activity matrix that integrates travel, food, and shopping, enhancing consumer engagement [4]. - The bank is implementing seasonal themed activities and partnerships with major platforms to boost tourism consumption, providing discounts on travel-related expenses [4]. Group 5: Shopping and Online Engagement - CCB credit cards are launching extensive online and offline shopping promotions, collaborating with major platforms to offer various discounts and rewards throughout the year [5][6]. - During the "66 Festival" in 2025, CCB credit cards distributed 20 billion points to customers, significantly encouraging ongoing consumer spending [6]. Group 6: Consumer Insights and Product Offerings - CCB credit cards are tailored to meet diverse consumer needs, offering specialized benefits for different customer segments, such as moviegoers and car owners [7]. - The bank is upgrading its credit card offerings to enhance payment convenience for domestic and international transactions, ensuring a secure and efficient payment experience [7].