消费市场持续扩容提质创新升级

Core Insights - The 2025 Central Economic Work Conference emphasized the importance of "domestic demand as the main driver" for economic growth, marking a strategic shift in focus from merely stimulating consumption to prioritizing it as a long-term economic engine [2][3]. Group 1: Economic Performance - In 2025, the retail sales of consumer goods showed a steady increase, with a year-on-year growth of 4% from January to November, surpassing both the previous year's growth and the overall annual level [3]. - The contribution rate of final consumption expenditure to economic growth reached 53.5% in the first three quarters of 2025, an increase of 9 percentage points compared to the previous year, solidifying consumption's role as the primary driver of economic growth [3]. Group 2: Policy Initiatives - The government implemented a comprehensive set of policies to boost consumption, including initiatives for replacing old consumer goods and expanding service consumption, which collectively injected significant momentum into the market [4]. - The "old-for-new" policy for consumer goods was expanded to cover various sectors, leading to over 2.5 trillion yuan in sales and benefiting more than 360 million people [4]. Group 3: Consumption Trends - There was a notable shift in consumer behavior towards experience-based consumption, with a blend of online and offline shopping environments enhancing market vitality [5][6]. - New consumption models, such as instant retail and live-streaming e-commerce, gained traction, with online retail sales of physical goods increasing by 5.7% year-on-year, accounting for 25.9% of total retail sales [7]. Group 4: Future Outlook - Experts predict that with ongoing employment stabilization and income growth measures, along with an expanding supply of quality goods, the potential of China's consumption market will continue to be unleashed, supporting sustained economic progress [8].