从“指尖匠艺”到“产业新机”“贷”动“非遗之花”在高原绽放

Core Viewpoint - The integration of financial support into the preservation and development of intangible cultural heritage (ICH) in Qinghai Province is crucial for revitalizing traditional crafts like Thangka painting and Tibetan embroidery, enabling them to thrive in the modern market [2][10][11]. Financial Support for ICH - Financial institutions in Qinghai are innovating credit products and optimizing service models to support the unique characteristics of the local ICH industry, effectively merging inclusive finance with heritage preservation [2][11]. - The People's Bank of China (PBOC) has implemented specific measures to support the development of local cultural industries, including the establishment of dedicated loan quotas for cultural industries [5][11]. Thangka Art Revival - Thangka art, recognized as a national intangible cultural heritage, faces challenges such as high material costs and long production cycles, which hinder artists like Zashi Jiancuo from sustaining their craft [3][17]. - Financial support from local banks, such as a customized loan of 294,000 yuan provided to Zashi Jiancuo, has been instrumental in overcoming funding shortages for artists [4][5]. Tibetan Embroidery Development - The Tibetan embroidery industry, represented by companies like Sulonggu, has transitioned to a model that combines company operations with local workshops and farmers, enhancing production capabilities [7][9]. - Financial backing from institutions like Mutual Agricultural Bank has allowed Sulonggu to expand its operations and support local artisans, leading to significant employment opportunities for rural women [6][9]. Impact of Financial Innovations - The introduction of specialized loan products such as "Thangka Loan" and "Embroidery Loan" has provided low-interest, flexible repayment options tailored to the needs of artisans and small enterprises [5][11]. - The establishment of the "Qingxinrong" platform has facilitated access to credit for small and micro enterprises, addressing common challenges like lack of collateral and credit information asymmetry [11][12]. Cultural and Economic Significance - The revitalization of ICH through financial support not only preserves cultural heritage but also contributes to economic development, enabling thousands of artisans to sustain their livelihoods [10][12]. - The success stories of Thangka artists and Tibetan embroiderers exemplify how financial resources can empower traditional crafts, fostering a vibrant cultural economy in Qinghai [10][13].