拥抱产业革新浪潮：杞弘堂以产业链深度融合开启健康消费新体验

Core Insights - The integration of modern food engineering with traditional nourishment wisdom is leading to innovative products that are transforming health management lifestyles [1] - The strategic focus of Qihongtang Biotech Co., Ltd. on deepening the industry chain and understanding consumer scenarios is driving brand advancement [1] Group 1: Product Innovation - Health consumption scenarios are evolving, with traditional nourishing products increasingly appearing in daily health management rather than just as gifts or for special occasions [2] - The demand for extreme convenience and clear efficacy is prompting companies to rethink product forms, exemplified by Qihongtang's "Six Red Instant Fish Maw" which addresses user pain points related to traditional preparation methods [2] Group 2: Supply Chain Integration - Long-term competitive advantage cannot be built solely on terminal marketing; it requires upstream integration of the supply chain and mastery of core processes [3] - Qihongtang emphasizes the importance of sourcing pure and traceable raw materials and mastering production techniques to ensure product quality and stability [3] Group 3: Technological Empowerment - Technological innovation is crucial for accurately delivering product value to consumers, with advancements in nutrition science and food biotechnology enabling clearer modern functional expressions [4] - Qihongtang's functional beverage series, such as the "Sodium Hyaluronate & Gamma-Aminobutyric Acid Cherry Drink," targets modern concerns like skin hydration and emotional relaxation [4] Group 4: Sustainable Innovation - The industry is moving towards greater transparency and standardization, creating an environment conducive to long-term value creation [5] - Qihongtang's product practices reflect a commitment to sustainable innovation, aiming to make traditional nourishment convenient and functional for everyday use [6]