Core Viewpoint - Xiamen International Bank Ningde Branch actively integrates financial services with public welfare, conducting various community activities to embody the value of "finance for good, service for the people" [1] Group 1: Community Engagement and Social Responsibility - The bank organized a tree-planting event titled "Youth Planting New Green for the Party" to promote ecological development in Ningde [2] - The establishment of "Love Stations" provides care for sanitation workers, offering rest areas and essential supplies, while also educating outdoor workers on financial fraud prevention [2] - During World Smile Day, the bank implemented warm service activities to enhance customer experience and promote a positive atmosphere through various initiatives [4] Group 2: Financial Education and Awareness - The bank formed a volunteer team to conduct over 30 financial knowledge dissemination activities, targeting different communities and schools to educate the public on preventing illegal fundraising and investment fraud [5] - Online channels were utilized to reach nearly 50,000 people with original financial education content, effectively raising public awareness of financial safety [5] Group 3: Services for the Elderly - The bank established "Silver Age Stations" to address financial service challenges faced by the elderly, promoting age-friendly modifications and hosting various educational activities [7] - Activities include financial literacy classes and discussions on preventing elder fraud, helping seniors navigate the digital landscape for a safer financial experience [7] Group 4: Future Outlook - The bank aims to continue its mission of social responsibility and quality service, exploring the "finance + public welfare" model to contribute to a harmonious financial environment and support high-quality development in Ningde [9]
金融向善,服务为民丨厦门国际银行宁德分行年度公益足迹彰显责任担当
Jin Rong Jie·2025-12-24 02:34