Xin Lang Cai Jing·2025-12-24 02:44Core Insights - The Chinese liquor market has seen a significant increase in the retail prices of the top ten products, indicating a strong festive consumption atmosphere [1][2] - The overall price for a bundled sale of these ten products reached 9131 yuan, marking a daily increase of 56 yuan, the highest single-day rise recently [1] - The market is experiencing a broad upward trend driven by holiday demand, with premium products like Moutai leading the price increases [1][2] Price Movements - Moutai's premium product price rose by 32 yuan per bottle, reflecting strong demand for high-end gifts and banquet needs ahead of the holidays [1][2] - Other notable price increases include: - Yanghe Dream Blue M6+: up 11 yuan per bottle - Gujing Gonggu 20: up 7 yuan per bottle - Qinghua Lang: up 6 yuan per bottle - Xijiu Junpin: up 5 yuan per bottle - Guojiao 1573 and Shuijing Jian'nan Chun: both up 2 yuan per bottle [1][2] - Some products experienced minor price adjustments, such as Wuliangye Pu 58th generation down 5 yuan and Feitian Moutai down 3 yuan [1] Market Dynamics - The price surge for Moutai is linked to recent news about "quantity control" measures, which have led to a reduction in the supply of non-standard products by 30%-50% [2] - There is a noted shortage of certain Moutai products, leading to increased purchasing behavior among consumers and a sentiment of withholding among distributors [2]