抖音电商：过去一年兴趣产业带商家销售额近50%来自店播

Core Insights - Douyin E-commerce held an annual conference themed "Small Interests, Big Increment" in Yongkang, Zhejiang, announcing a support plan for interest industry belts for the coming year [1] - The report revealed that there are over 23,500 interest industry belts on Douyin E-commerce, with nine of them exceeding 100 million orders in the past year, and transaction volume increasing by nearly 100 billion yuan year-on-year [1] - Nearly 50% of sales from interest industry belt merchants came from live streaming, making them the largest contributor to incremental growth on the platform [1] Group 1 - Over 6,000 county-level interest industry belts joined Douyin E-commerce in the past year, with more than 9,800 merchants achieving sales from zero to 1 million yuan, and over 200 merchants growing from 1 million to 100 million yuan [1] - The emergence of over 9,200 new brands was noted, with nearly 1,300 brands experiencing a year-on-year sales increase of over 285% [1] Group 2 - The development of interest industry belts has significantly boosted merchant performance and upgraded local economies and industry belts [2] - By 2025, there will be 491 interest industry belts on Douyin E-commerce with sales exceeding 100 million yuan, of which 108 are from county towns, contributing to one-fourth of total sales [2] - Examples of successful county-level industry belts include the kitchenware industry belt in Yongkang, Zhejiang, and the cosmetics industry belt in Qingdao [2] Group 3 - Local manufacturers are leveraging Douyin E-commerce to build brand influence and promote digital transformation of local industry chains [2] - The Peach Blossom Youpin eyelash factory from the Qingdao cosmetics industry belt successfully overcame sales stagnation through live streaming e-commerce, achieving digital automation transformation [2] - Douyin E-commerce plans to continue providing support measures such as zero-cost entry, commission-free product cards, exclusive incentive policies, and special funds for small and medium-sized merchants [2]