三部门联合发布 《互联网平台价格行为规则》

Core Viewpoint - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office have jointly released the "Internet Platform Pricing Behavior Rules" to regulate pricing behaviors, enhance transparency, and build a healthy platform ecosystem [1] Group 1: Regulation and Compliance - The rules aim to standardize pricing competition order by detailing regulatory requirements based on existing laws, providing clear pricing behavior guidelines for platform operators and internal operators [1] - The rules protect the autonomous pricing rights of operators on platforms, stating that platform operators cannot impose unreasonable restrictions or conditions on the pricing behaviors of internal operators [1] Group 2: Consumer Protection - The rules enforce a clear pricing system and promote the transparency of dynamic pricing and differential pricing, while also regulating services like automatic payments and renewals to better protect consumers' rights to information and choice [1] Group 3: Implementation Timeline - The "Behavior Rules" will take effect on April 10, 2026, allowing operators sufficient time to adjust to the new regulations [1] - The three departments will organize major platform operators to conduct self-inspections against the regulatory requirements outlined in the "Behavior Rules" to ensure compliance [1]