Freedom (US:FRHC) The Fintech Times·2025-12-24 03:00Core Insights - Freedom Bank Kazakhstan has launched an embedded eSIM miniapp within its SuperApp, allowing users to purchase, activate, and manage international mobile data plans directly through their banking interface [1][2] - This initiative is part of Freedom Bank's strategy to transform its SuperApp into a comprehensive lifestyle platform, integrating telecommunications capabilities to enhance user experience for travelers [2][3] Company Strategy - The integration of eSIM services aims to eliminate the challenges associated with traditional roaming and physical SIM cards, catering to both business and leisure travelers [2][3] - Freedom Bank has established itself as an innovator in the region, previously launching fully digital mortgages and investment-based cashback programs [3] Technical Infrastructure - The technical execution of the eSIM miniapp is powered by Boxo's superapp SDK, which facilitates the embedding of third-party miniapps, managing backend complexities such as carrier provisioning and global telecom partnerships [4][5] - Boxo's infrastructure allows Freedom Bank to rapidly deploy new services, enhancing the overall functionality of its digital ecosystem [4][5] Market Position - Freedom Bank is part of Freedom Holding Corp., a diversified financial group operating in 22 countries, with a digital ecosystem that includes banking, insurance, and marketplaces [5]