居家养老提质路，从“能养老”到“养好老”有多远

Core Insights - The report highlights the rapid growth of home-based elderly care services in China, driven by the increasing elderly population and their preference for aging at home [1][9] - The "9073" model in Shanghai and the "9064" model in Beijing emphasize the importance of home care, community support, and institutional care in the elderly care ecosystem [3][11] Industry Trends - Home-based elderly care is becoming mainstream, with a collaborative model that integrates family, community, and professional services [3][12] - The ideal elderly care ecosystem is envisioned as a collaborative system where families provide emotional support, communities offer professional services, and institutions back the system [4][12] Challenges in Home Care - Key challenges include the difficulty in extending medical services to homes, leading to a disconnect between healthcare and elderly care [6][14] - There is a lack of suitable infrastructure and support for elderly-friendly living environments, which poses safety risks [15] - The current supply of home care services is limited to basic needs, with a mismatch between available services and the actual demands of the elderly [7][15] Opportunities for Market Players - The existing gaps in home care services present significant opportunities for various market players, including insurance, healthcare, and technology companies [8][16] - Companies like Ping An are developing comprehensive home care solutions, such as the "Ping An Housekeeper" service, which integrates medical, safety, and caregiving services [8][16] Market Expansion - As of now, the "Ping An Housekeeper" service has expanded to cover 100 cities, with a growth rate exceeding 33% in 2025 alone, indicating a strong market demand [9][17] - The service has already qualified nearly 240,000 clients for home care services, showcasing its effectiveness and reach [9][17]