Core Insights - The article emphasizes the transformation of service consumption as a national strategy, highlighting the importance of enhancing domestic demand and consumer experience in the context of China's economic policies [1][14] - The introduction of the "Service Consumption Nineteen Measures" by the Ministry of Commerce and other departments sets a clear direction for industries to innovate and create differentiated value through services [1][2] Industry Overview - The liquor distribution industry, facing inventory pressure and declining profits, is guided towards a new direction by focusing on service as a core value throughout the consumption chain [2] - As the only publicly listed liquor distribution company in A-shares, Huazhi Wine is aligning its strategy with the policy directive to cultivate service consumption brands [2] Consumer Experience Innovation - The policy encourages the cultivation of service consumption brands and the creation of service consumption hotspots, which aligns with Huazhi Wine's strategy of integrating high-end retail and liquor supply chain services [4] - Huazhi Wine recognizes that liquor serves not only as a beverage but also as a medium for social interaction and cultural exchange, thus enhancing the consumer experience [4][9] Business Model and Expansion - Huazhi Wine has accelerated the layout of its three business models: high-end retail, localized operations in lower-tier markets, and a new retail platform that combines online and offline services [5] - Since 2025, Huazhi Wine has rapidly expanded, adding 323 new stores nationwide, showcasing its growth strategy [5] Cultural Value Integration - The emphasis on exploring traditional cultural IP market value aligns with Huazhi Wine's efforts to modernize and promote Chinese culture through its products [8][11] - Huazhi Wine has successfully collaborated with international brands to create products that incorporate Chinese cultural symbols, enhancing its brand appeal [11] Digital Transformation - The policy encourages the expansion of digital service consumption, which Huazhi Wine is implementing through a data-driven approach to meet consumer demands [12][13] - Huazhi Wine's digital platform captures consumer trends and optimizes inventory management, ensuring efficient supply chain operations and enhancing customer service [13] Future Outlook - The ongoing policy support for expanding domestic demand and promoting high-quality service development will continue to drive the liquor industry towards a service-oriented transformation [14] - The key to success in the new retail liquor chain industry lies in understanding consumer needs and leveraging technology to provide high-quality services [14]
国家战略点名服务消费！华致酒行靠什么成为行业体验标杆？