解码冰雪经济新动能丨冰雪课堂如何成为“消费新宠”？

Core Insights - The article highlights the deep integration of ice and snow activities with various industries, leading to the emergence of new products, scenarios, and business models. The winter season is transforming into a broad classroom experience [1] Group 1: Industry Development - In Zhangjiakou, Hebei, the Taiwu Ski Resort has created a youth skiing winter camp, featuring dedicated ski slopes and coaching teams, with the "Skiing + Research" package gaining popularity [1] - The Qishan Ski Tourism Area in Laiyuan County, Hebei, is hosting a series of events, including the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, which features ice and snow carnivals and educational activities in schools [1] - The local government is focusing on building a winter-themed ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] Group 2: Economic Impact - The continuous emergence of innovative business models is leading to a diversified and differentiated development of the ice and snow tourism industry, providing visitors with a richer and more varied travel experience [1] - The ice and snow economy is becoming a new driving force for promoting high-quality economic development [1]