Xin Lang Cai Jing·2025-12-24 05:33Core Viewpoint - The new CEO of Wei brand, Zhao Yongpo, expresses confidence in transitioning from Haval to Wei, viewing it as a comfortable zone rather than a pressure-filled environment [1][7]. Group 1: Leadership Transition - Zhao Yongpo officially took over as CEO of Wei brand on December 21, following his role as general manager of Haval [3][9]. - Wei brand has experienced multiple leadership changes in its less than 10 years of existence, with the shortest tenure being 4 months and the longest 1 year and 6 months [5][11]. Group 2: Company Strategy and Challenges - Zhao emphasizes the importance of leveraging the best and most advanced technologies from Great Wall Motors to enhance user experience in Wei brand products [3][9]. - Great Wall Motors' chairman, Wei Jianjun, acknowledges the challenges of building a successful brand in the Chinese automotive industry, which has historically focused more on sales than brand management [6][11].