优酷推出剧集合作新模式

Core Viewpoint - Youku has announced an upgrade to its drama series collaboration model, introducing the Effective Play Index (EPI) rating system to incentivize production companies based on the performance of their series [1] Group 1: New Collaboration Model - The new collaboration model aims to create a more open, mutually beneficial content ecosystem, encouraging the production of high-quality content [1] - Under the new rules, Youku will calculate incentive amounts based on the EPI value 90 days after the end of a series' peak broadcast period, with approval for disbursement completed within 7 working days [1] Group 2: EPI Rating System - EPI serves as a value assessment metric for drama content, reflecting the series' performance on the platform in relation to internal ratings, viewership popularity, and revenue [1] - The EPI model is expected to change the traditional business model of fixed production fees, which has lacked long-term incentives for content production [1] Group 3: Incentives for Content Creation - The new model allows production companies to earn beyond fixed cost returns, with bonuses increasing based on the series' performance, thus significantly stimulating the creation of quality content [1]