2025年度“质量金盾样本”发布暨直播电商行业自律高质量发展大会举行

Core Viewpoint - The 2025 China Food and Drug Quality Safety Conference emphasizes the importance of the "Quality Golden Shield" standard in regulating market order and enhancing consumer rights in the rapidly growing live e-commerce sector [3][5]. Group 1: Quality Standards and Industry Development - The "Quality Golden Shield" is described as a rigorous standard and a commitment to leading the industry, crucial for the development of new business models like live e-commerce [3]. - The China Food and Drug Quality Safety Promotion Association aims to collaborate with various stakeholders to continuously improve industry standards and promote self-regulation within the sector [3][5]. Group 2: Recognition of Quality Enterprises - The 2025 "Quality Golden Shield Samples" were officially announced, recognizing over 40 exemplary companies in areas such as quality management, technological innovation, and service quality [8]. - Notable companies recognized include Lee Kum Kee (Xinhui) Food Co., Ltd., Heytea (Shenzhen) Management Co., Ltd., and Perfect (China) Co., Ltd. for their innovative practices [8]. Group 3: Industry Collaboration and Future Goals - The conference serves as a platform for various sectors, including food, pharmaceuticals, health, and services, to collaborate and reinforce the commitment to food safety and industry quality enhancement [10]. - Future efforts will focus on driving industry upgrades through quality innovation and public welfare practices, contributing to the construction of a quality-oriented nation and ensuring public health safety [10].