《椰子水团体标准》发布 “椰子知道”阐释品牌理念

Group 1 - The core viewpoint of the news is the establishment of a unified standard for coconut water to promote healthy and sustainable industry development, ensuring clarity and transparency for consumers and producers [1] - The newly released group standard defines "coconut water" as a product made solely from coconut fruit through physical processing or reconstituted from concentrated juice, distinguishing it from flavored drinks that contain added sugars, flavors, or colors [1] - The standard mandates that pre-packaged product labels must comply with existing regulations, and products claiming to meet the standard can assert "100%" coconut water, emphasizing the importance of truthful labeling as a legal obligation of producers [1] Group 2 - The brand "Coconut Knows" emphasizes integrity and transparency, committing to a clear ingredient list and the promise of "100% coconut water," reflecting a respect for consumer rights to know and choose [2] - Over 30% of coconut water consumers are identified as mothers, highlighting the product's association with family health and the need for industry-wide efforts to maintain this trust [2] - The founders of "Coconut Knows" express a desire for collaboration with regulatory bodies, industry associations, and peers to promote and implement the new standard, aiming to enhance market regulation and protect consumer rights [2]