日春茶业斩获中国茶业年度3项重磅荣誉

Core Insights - The company Rishun has been recognized as a key enterprise in the tea industry for its transformation and upgrade efforts, receiving accolades at the 21st China Tea Economy Annual Conference [1] - Rishun has a registered capital of 108 million yuan and operates nearly 500 self-owned chain stores across China, showcasing its strong market presence and commitment to quality [1] - The company has diversified into three main sectors: tea, hotels, and software development, establishing itself as a leading enterprise in agricultural industrialization [1] Group 1: Business Operations - Rishun adheres to high standards in tea cultivation and production, having received national green food certification for 16 consecutive years and organic product certification for 11 years [2] - The company has developed a "liquid nitrogen preservation" technology in collaboration with universities, addressing preservation challenges in the tea industry [2] - Rishun's unique 100% self-operated model allows for standardized pricing and service across its nearly 500 stores, reinforcing its reputation for integrity in the tea industry [3] Group 2: Marketing and Consumer Engagement - Rishun has hosted four large tea tasting events this year, attracting over 1,500 tea enthusiasts, with two events featuring online live streaming to engage a broader audience [3] - The company has launched the "Rishun GO" digital service platform, allowing customers to accumulate points for rewards, enhancing customer loyalty and engagement [1] - Rishun's commitment to quality and value has garnered widespread consumer recognition, making it a preferred brand for tea gifts [3] Group 3: Innovation and Development - Rishun's food safety laboratory has successfully passed CNAS national certification, ensuring safety throughout the tea supply chain [2] - The company has introduced a visual standard for tea roasting, simplifying consumer understanding of tea quality and selection [2] - Rishun is actively integrating tea culture with tourism, having opened its second tea-themed hotel in Fuzhou, promoting a new cultural tourism experience [2]