自贡向全球发出邀约：2026灯会 共聚盐都

Core Insights - The 2025 China International Tourism Trade Fair showcased Zigong City with its four major cultural highlights: "Salt, Dragon, Lantern, and Food" [1] - Zigong City extended an invitation to global tourists for the 32nd Zigong International Dinosaur Lantern Festival during the promotional activities [1] Group 1: Event Overview - The trade fair featured a core theme of "China Free Trade Port, World Vacation Island" and included five distinct exhibition areas covering both domestic and international tourism [3] - The exhibition spanned 65,000 square meters, attracting thousands of exhibitors and showcasing a wide array of new products, scenes, and trends in China's cultural tourism industry [3] Group 2: Zigong's Presentation - Zigong's exhibition utilized an "immersive" setup with digital light and shadow to encapsulate its identity as "the Salt Capital, Dinosaur Hometown, Lantern City, and Food Capital" [3] - A variety of cultural and creative products were highlighted, including lanterns, figurines, stationery, refrigerator magnets, and accessories, integrating traditional elements into modern life [3] Group 3: Promotional Activities - The promotional segment featured a creative invitation to the giant pandas living in Hainan, showcasing Zigong's friendly and vibrant city image [3] - Zigong also launched an online promotion through "Anyi Live Room," allowing viewers to explore the exhibition and learn about cultural tourism resources and lantern festival highlights [5] Group 4: Future Prospects - The event successfully enhanced the international recognition and appeal of Zigong's "Salt, Dragon, Lantern, and Food" brand through a combination of offline immersive exhibitions and online diverse promotions [5] - Zigong aims to continue leveraging the "Salt Dragon Lantern" brand effect to deepen cultural tourism integration and establish itself as an international tourist city [5]