交易团风采丨『福建日报』闪耀进博舞台 诠释“敢拼会赢”

Group 1 - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing China's commitment to high-level opening-up and cooperation [5] - The expo serves as a platform for observing China's vast market advantages and has maintained stable intent purchasing amounts compared to the previous year, with financial credit support increasing by 3% [5] - The event highlights the participation of various enterprises, including the Fujian trading group, which aims to leverage the expo to showcase its procurement potential and promote the spirit of innovation [5] Group 2 - LEGO has created a "play city" at the expo, featuring iconic Shanghai architecture and launching five globally debut products inspired by Chinese traditional culture, which have garnered interest from both local and international consumers [6] - Sanming City Senxiaosen Toy Co., founded by a former short video blogger, has rapidly expanded its business and become an authorized online distributor for LEGO, achieving over 20% annual revenue growth [7] - The company has established a long-term talent development plan with Sanming College and is set to become a leading online distributor for LEGO in China, aiming to influence LEGO consumption trends [7] Group 3 - Yihai Kerry Group, a long-time participant in the expo, is focusing on health-oriented products and sustainable development in its offerings, reflecting a shift in consumer demand towards functional and low-carbon food options [9] - The company has invested in various sectors in Fujian since 2002 and is actively expanding its operations, including projects in egg production and rice processing [9] Group 4 - The "China White·Dehua Porcelain" exhibition showcases exquisite porcelain craftsmanship, with a focus on attracting domestic consumers amid changing international trade dynamics [10] - Dehua has over 4,000 ceramic enterprises, and the exhibition aims to highlight the region's rich cultural heritage and craftsmanship through various themed displays [10] Group 5 - The Sanming city exhibition features traditional Sha County snacks, promoting a new commercial model that combines tasting experiences with online and offline sales channels [11] - The initiative aims to modernize the presentation of Sha County cuisine, making it more appealing to younger consumers while preserving its cultural significance [11]