交易团风采丨『济南日报』第八届进博会山东馆意向订单收获丰硕

Core Insights - The eighth China International Import Expo was held in Shanghai from November 5 to 10, showcasing 43 traditional and foreign trade enterprises from Shandong Province, with nearly 90,000 visitors and a record number of intended orders [1] Group 1: Exhibition Highlights - The Shandong Pavilion featured innovative displays, combining foreign trade products with traditional brands, organized into six thematic exhibition areas that highlight the complete industrial ecosystem from traditional craftsmanship to modern manufacturing [1] - Notable representatives from the "Qilu Famous Snacks" category included brands like Chaoyixing and Yefengsu, which leveraged the expo platform to expand their collaborative networks [1] - The health sector was represented by companies such as Hongjitang and Huangyuanyu, showcasing cutting-edge achievements and innovations [1] Group 2: Product Launches and Innovations - During the expo, the Shandong Pavilion hosted nearly 10 new product launches, including "Qilu Six Rhythms" jewelry and "Jinshanghua" five-color tea, integrating traditional craftsmanship with contemporary design [2] - Dezhou Braised Chicken introduced a series based on ecological free-range practices, emphasizing health-conscious eating culture [2] - Luweizhai launched a gift box of Shandong-style marinated dishes, leveraging its 128-year-old traditional recipe [2] Group 3: International Collaborations - The Shandong Pavilion achieved significant outcomes, including a signing ceremony for the "Shandong Old Brand Global Tour" in New Zealand, resulting in multi-million dollar orders for Dezhou Braised Chicken and Luweizhai [3] - Dezhou Braised Chicken's classic series attracted interest from Russian buyers, while its younger series "Luxiaoji" gained recognition in Malaysia, with ongoing negotiations for expansion into Southeast Asia and Africa [3] - The Shandong Pavilion's approach of combining technology and culture marked a transition from merely selling products to showcasing an ecosystem, reflecting the innovative spirit of Shandong's old brands [3]