拓展冰雪经济,变“冬日限定”为“四季繁荣”
Xin Lang Cai Jing·2025-12-24 06:29

Group 1 - The core viewpoint is that the ice and snow economy is transforming from a seasonal niche into a year-round economic driver, requiring continuous efforts in industry chain extension, service upgrades, and innovative business models to achieve "four-season prosperity" [1][2] - The ice and snow economy's growth is driven by synchronized policies and market demand, with regions like Jilin and Xinjiang implementing "snow holidays" for students, leading to a 13% increase in scenic spot ticket bookings and over 40% growth in flight bookings from Urumqi and Altay [1][2] - The dual-directional consumer flow, with northern tourists heading south and southern tourists heading north, is revitalizing the economy and breaking traditional seasonal tourism barriers [1] Group 2 - Many regions face the challenge of "busy winters and quiet summers," with ski resorts crowded in winter but empty in summer, necessitating a shift towards "ice and snow +" cross-industry integration [2] - Technological innovations, such as a ski service app with over 10 million registered users and smart photography technology in ski resorts, are enhancing the appeal of ice and snow experiences, promoting repeat consumption [2] - The ice and snow economy encompasses a comprehensive industrial ecosystem, including equipment manufacturing, event operations, cultural creativity, and educational training, with the industry expected to exceed 1 trillion yuan this year [3] Group 3 - To achieve sustainable development, there is a need to strengthen ice and snow equipment research and development, and improve supporting services, including specialized transportation and training bases for professional talent [3] - The value of the ice and snow economy extends beyond winter consumption, providing new pathways for regional coordinated development and industrial transformation [3] - Innovative approaches and quality improvements in consumer experiences are essential for the ice and snow economy to become a significant force in driving high-quality economic development [3]