体育育出消费新引擎——“体育深化改革新气象”组稿之二

Core Insights - The Chinese sports economy is accelerating towards a scale of over 7 trillion yuan by 2030, driven by supportive policies and the integration of sports events into tourism and local economies [3][4]. Policy Development - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, supported by government policies aimed at enhancing the entire ice and snow industry chain [2]. - The State Council has issued several opinions to stimulate sports consumption and promote the development of the ice and snow economy, including the "Special Action Plan to Boost Consumption" [2][3]. Sports Event Economy - Despite the absence of major international events in 2025, the domestic sports event economy is thriving, with initiatives like "Sports Events into Scenic Areas" and "Travel with Events" driving consumer engagement [4][5]. - The Wuxi Marathon attracted 391,000 spectators, generating an economic benefit of 505 million yuan, reflecting a 78.2% year-on-year increase [5]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises in China by mid-2025, and participation exceeding 400 million people [6]. - The China Outdoor Sports Industry Conference aims to integrate resources and foster new products and services within the industry [6].