Core Insights - The report by Ipsos indicates that the global net trust index for Chinese brands reached 32% in 2025, a significant increase of 12 percentage points compared to 2024, reflecting a continuous rise in trust levels [1] Group 1: Trust Levels - In 2025, the proportion of respondents in developed markets who expressed strong or moderate trust in Chinese brands rose to 36%, with particularly strong performance in the UK and US markets [1] - The consumer electronics sector sees Lenovo, Huawei, and Xiaomi maintaining the top three positions in the trust rankings [1] - In the smart home appliance sector, brands such as Hisense, Haier, TCL, and Midea have seen their trust indices and rankings rise in tandem [1] Group 2: AI Industry Insights - The AI sector is identified as a core area of competition between China and the US, with emerging markets like Malaysia (57%) and Qatar (51%) showing a higher willingness to purchase/use Chinese AI products compared to the US [1]
益普索：中国品牌全球净信任度较2024年提升12个百分点
Xin Lang Cai Jing·2025-12-24 06:39