（年终特稿）汇人气、聚财气、显魅力，香港“盛事经济”动能澎湃

Core Insights - Hong Kong's "event economy" is thriving, significantly boosting tourism and local businesses, particularly in the restaurant sector, with a reported 30% increase in revenue since the opening of the Kai Tak Sports Park in March 2023 [1][2] - Major upcoming events, including concerts by prominent artists and the 15th National Games, are expected to further enhance Hong Kong's appeal as a diverse event hub [1][2] Group 1: Economic Impact - The Kai Tak Sports Park has hosted over 90 local and international events, selling 1.25 million tickets and generating over $191 million in total revenue, leading the Asian market in these metrics [2] - Hong Kong recorded approximately 45 million visitor arrivals in the first 11 months of the year, a 12% year-on-year increase, surpassing the total visitor count for 2024 [2] Group 2: Government Initiatives - The Hong Kong government has emphasized the synergy between culture, sports, and tourism in its policy reports, aiming to attract more significant events to stimulate retail and hotel sectors [2] - The concept of "events + tourism" is highlighted as a strategic focus for 2025, aiming to enhance the overall tourism atmosphere in Hong Kong [2] Group 3: Infrastructure and Services - The success of the "event economy" is attributed to both hard infrastructure, such as improved transportation networks, and soft advantages, including international talent and professional services [2] - The 15th National Games is seen as a catalyst for promoting the Greater Bay Area as a unique tourism brand, showcasing the appeal of a multi-destination travel model [5] Group 4: Cultural and Creative Development - The industry is adapting by creating deep-dive cultural and ecological tourism products and focusing on local creative IP development to invigorate the "event economy" [7] - Unique IPs, such as the giant inflatable sculptures in Victoria Harbour, have attracted significant public interest and engagement, contributing to the tourism revival [7]