“洋土特产”、首店经济、票根经济,新名词透视中国市场内生活力
Xin Hua Wang·2025-12-24 07:25

Core Insights - The article highlights the vibrant dynamics of the Chinese consumer market, showcasing new trends such as "foreign local specialties," "first-store economy," and "ticket economy" that reflect the market's robust vitality [1] Group 1: Foreign Local Specialties - The "foreign local specialties" concept is gaining traction, with products like Ethiopian coffee being showcased through e-commerce live streaming, making their way into Chinese households [3] - The Hongqiao International Central Business District is accelerating the development of a "Silk Road e-commerce" hub, with 22 national pavilions established and a 21.77% year-on-year increase in import and export volume from partner countries from January to November [4] - China's express delivery volume reached 1.8074 billion packages in the first 11 months, marking a 14.9% year-on-year growth, surpassing the total expected for 2024 [4] Group 2: First-Store Economy - The first-store economy is thriving in major cities like Shanghai and Beijing, with an average of over 5 new stores opening daily in these metropolitan areas [8] - In Shanghai, 933 new stores were added from January to November, including 14 global and Asian first stores, with high-energy first stores making up 17.47% of the total [7] - Beijing saw the addition of over 960 new stores in the same period, with local policies supporting the introduction of new stores to stimulate the consumer market [8] Group 3: Ticket Economy - The ticket economy is emerging as a new growth engine, with major exhibitions at the Shanghai Pudong Art Museum attracting significant visitor numbers and driving additional traffic to related cultural sites [9] - The "ticket root" concept is transforming tickets into consumption passes, with predictions that concert and music festival revenues will exceed 30 billion yuan by 2025, potentially driving over 200 billion yuan in related spending [11] - Events like the "Sichuan Super League" have shown the ability to attract large crowds, with a 24% year-on-year increase in visitors during the event [11]

“洋土特产”、首店经济、票根经济,新名词透视中国市场内生活力 - Reportify