雅阁国际大酒店品牌焕新升级

Brand Renewal - The upgrade of the brand from "hotel" to "international luxury landmark" signifies a shift from providing quality accommodation to becoming a destination that embodies the spirit of the city and evokes emotional resonance [2][3] - The new positioning includes luxurious amenities such as comfortable guest rooms, a lobby bar, conference and banquet centers, and various dining options, all designed to engage with local culture [2][3] Core Philosophy - The slogan "One City, One Craft, Elegance in Harmony" encapsulates the brand's philosophy, emphasizing the uniqueness of each hotel as a crafted masterpiece that respects and interprets local culture [3] - The concept of "Elegance in Harmony" reflects a mutual resonance between the hotel and its guests, fostering a shared pursuit of beauty, culture, and quality living [3] First Store Launch - The Zhejiang Wenling International Hotel marks the first flagship store under the new brand, showcasing the brand's new philosophy in a city rich in marine culture and historical significance [4][5] - The hotel design integrates local cultural elements, such as marine culture and stone art, creating a unique brand story and experience for guests [4] Future Expansion - The launch of the Wenling project is seen as a grand beginning for the brand renewal, with plans to extend the "One City, One Craft" experience to more attractive domestic and international cities [5] - The company aims to create a new era of luxury travel that resonates with depth, warmth, and cultural connection, inviting guests to experience the elegance and harmony of the brand [5] Company Overview - The company operates a hotel management group with 13 brands, providing management services for hotels and resorts globally, with a brand value of 1.423 billion [6] - The group is ranked 35th among the top 215 global hotel groups, with projects spanning 200 cities [6]