今年1-11月山东消费市场延续稳定增长态势

Core Viewpoint - Shandong province's retail sales of consumer goods reached 38,143.9 billion yuan from January to November, marking a year-on-year growth of 5.2% [1] Group 1: Retail Performance - In November alone, the retail sales of consumer goods amounted to 3,821.8 billion yuan, reflecting a growth of 3.5% [1] - Basic living goods showed stable growth, with retail sales for grain and oil, beverages, tobacco and alcohol, and daily necessities increasing by 10.4%, 12.5%, 13.0%, and 17.1% respectively from January to November [1] - The growth rates for all categories except grain and oil remained higher than the previous ten months, contributing a total of 2.5 percentage points to the retail sales growth [1] Group 2: Upgraded Goods Consumption - The demand for upgraded goods, such as mobile phones and tablets, has been driven by the release of new communication and computing devices [1] - From January to November, retail sales of communication equipment and cultural office supplies grew by 28.2% and 20.7% respectively, continuing a double-digit growth trend [1] - These categories collectively contributed 1.5 percentage points to the overall retail sales growth [1] Group 3: Online Consumption - Online consumption has shown significant growth, supported by promotional activities and national subsidy policies [1] - From January to November, the online retail sales of physical goods increased by 16.7%, outpacing the overall retail sales growth by 11 percentage points [1] - The proportion of online retail sales of physical goods to total retail sales reached 17.8%, an increase of 0.2 percentage points compared to the previous ten months [1]