岚图卢放谈“新能源汽车内卷”：许多企业追求短期利益，选择抄袭和模仿

Core Viewpoint - The phenomenon of "involution" in the electric vehicle industry reflects severe homogenization and lack of innovation, driven by companies prioritizing short-term gains over original user-centered innovation [1][5]. Group 1: User-Centric Approach - To escape involution, companies must return to the origin of user needs, focusing on winning user trust and satisfaction rather than merely competing against rivals [1][5]. - Understanding real user demands and providing genuinely valuable products that address actual problems is essential for breaking free from low-level competition [1][5]. Group 2: Innovation Focus - True innovation should be based on user needs and aimed at solving pain points, rather than merely differentiating products through superficial features [1][5]. - Companies should leverage original technology to create products that surprise users and enhance their quality of life, leading the future lifestyle [1][5]. Group 3: Business Fundamentals - A reevaluation of the essence of competition is necessary, where the goal is to gain user trust rather than simply defeating competitors [2][6]. - A healthy business logic involves systematic management innovation and process restructuring to improve efficiency and better meet user needs, ensuring sustainable development in the electric vehicle industry [2][6].