华为鸿蒙智家新品发布：“品价比”拉满，让你“想怎么装就怎么装”

Core Insights - Huawei's HarmonyOS Smart Home has achieved a market share of 38.9% in the intelligent decoration sector, significantly outpacing competitors whose combined share is 34% [1][3] - The launch of the nova15 series and new products emphasizes the integration of smart technology and aesthetic design, aiming to create a "smart and beautiful future home" experience for consumers [1][8] Product Innovations - The upgraded AI assistant, "Xiao Yi Butler," now features advanced natural language understanding, allowing it to comprehend user intent beyond simple commands, enhancing user interaction [3][4] - The new X2 Pro smart host serves as a central control system with significant upgrades in intelligence, connectivity, security, and aesthetics, enabling faster and more reliable responses without cloud dependency [6][10] Aesthetic Integration - Huawei emphasizes that smart devices should not only serve functional purposes but also contribute to home aesthetics, as seen in the introduction of high-end artistic panels and smart switches designed to match various home styles [8][10] - The products reflect a commitment to merging technology with design, catering to the growing consumer demand for both smart functionality and aesthetic appeal [8][11] Market Strategy - Huawei has introduced three tiers of smart decoration packages for both pre-installation and post-installation scenarios, making smart home solutions more accessible and affordable for a wider range of consumers [10][11] - The pricing strategy for these packages is designed to lower entry barriers, transforming high-end smart living into an attainable option for ordinary households [10][11]