SIASUN(SZ:300024) Xin Lang Cai Jing·2025-12-24 08:19Core Viewpoint - The company, Woan Robotics, is set to launch its global IPO on December 30, 2023, with an offering price range of HKD 63-81 per share, aiming for a base issuance scale of HKD 14-18 billion, potentially increasing to HKD 16.1-20.7 billion if the greenshoe option is fully exercised [1][19]. Group 1: Investment and Market Recognition - Seven cornerstone investors have collectively subscribed nearly USD 9 million, representing 50% of the base issuance scale, highlighting strong capital recognition [2][20]. - Notable investors include Hillhouse Capital (USD 30 million), Dongfang Asset Management (USD 10 million), and a multi-strategy fund from the Middle East (USD 15 million), indicating professional investment confidence in the company's value [2][20]. - The participation of investors with low core business overlap with Woan Robotics suggests a focus on financial investment rather than traditional industrial synergy [2][20]. Group 2: Product Performance and Market Strategy - Woan Robotics has shown strong market performance, with core products including enhanced execution machines and perception and decision-making systems, expected to see price and sales growth in 2025 [4][23]. - The company’s revenue from Japan, Europe, and North America accounted for 95.5%, 95.6%, 95.0%, and 96.6% of total revenue from 2022 to the first half of 2025, with Japan being the largest market [6][25]. - The company relies heavily on Amazon for sales, with revenue from the platform comprising 81.9%, 65.2%, 64.2%, and 67.0% of total revenue during the same period [6][25]. Group 3: Financial Performance - Revenue figures for Woan Robotics from 2022 to 2024 are approximately CNY 270 million, CNY 460 million, and CNY 610 million, reflecting a compound annual growth rate of 49% [5][24]. - The company achieved a net profit of CNY 27.9 million in the first half of 2025 after narrowing losses in previous years [5][24]. Group 4: Product Differentiation and Market Positioning - The company’s products are positioned closer to smart home appliances rather than high-end intelligent robots, with significant overlap in functionality with existing products in the market [7][26]. - The multi-functional home robot, primarily a combination of vacuuming and carrying functions, represents a niche innovation but does not reach the complexity of high-end robotic products [10][28]. - Future high-end products, such as an AI tennis robot and a humanoid household robot, are still in pre-sale or planning stages, lacking market validation [11][29]. Group 5: Industry Challenges and Valuation - Despite short-term performance, the company is expected to incur losses in 2025 due to ongoing investments in core technology and IPO-related expenses [14][32]. - The claim of being the "number one" in global retail sales by revenue is limited by the specific metrics used, which do not account for non-retail channels [15][33]. - The IPO valuation of at least HKD 14 billion corresponds to a price-to-sales ratio of 23x for 2024, significantly higher than comparable companies in the A-share market, which average below 4.5x [17][35].