Xin Lang Cai Jing·2025-12-24 08:29Group 1 - The global smartwatch shipment is expected to grow by 7% year-on-year in 2025, driven by Huawei and Apple, after a significant decline in 2024 [1] - Apple, holding a 23% market share, has reversed its decline with a 12% increase in shipments in Q3 2025, ending a seven-quarter downturn [1][4] - Huawei is the fastest-growing brand among the top players, with a 42% year-on-year growth, increasing its market share from 13% in 2024 to 18% in Q3 2025 [4] Group 2 - Xiaomi has overtaken Samsung to become the third-largest brand, with a 22% year-on-year increase in shipments and a market share of 9%, while Samsung's market share decreased from 9% to 8% [4] - The Chinese market is projected to increase its share from 25% in 2024 to approximately 31% in 2025, driven by local brands like Huawei, Xiaomi, and Little Genius [5] - The smartwatch industry in 2025 is characterized by a wave of function-driven innovations, including AI integration, 5G support, satellite communication, and MicroLED display technology [5]