报告称情绪价值影响中国游客消费决策

Core Insights - The report highlights that emotional value is becoming a key factor influencing consumer decision-making in the Chinese tourism market [1][2] - The core driving force of contemporary tourism consumption has shifted from functional satisfaction to emotional and spiritual fulfillment [1] Group 1: Market Trends - In the first half of 2025, the number of domestic trips taken by Chinese residents is projected to reach 3.285 billion, representing a year-on-year increase of 20.6% [1] - Domestic tourism spending is expected to reach 3.15 trillion yuan, reflecting a year-on-year growth of 15.2% [1] - The rise of emotional value in tourism indicates a shift towards experiences that provide identity recognition and unique emotional experiences [1] Group 2: Consumer Behavior - Tourists are increasingly willing to pay for experiences that offer lifestyle engagement, emotional satisfaction, and storytelling rather than just sightseeing [1] - The report identifies various tourism trends such as wellness tourism, slow cruising, cultural nostalgia, and family travel, which are gaining traction in an aging society [2] Group 3: Supply Innovation - The report suggests that tourism product developers should transition from resource-oriented thinking to user-oriented thinking, focusing on creating experiences rather than just attractions [1][2] - It emphasizes the importance of integrating tourism with cultural, sports, and wellness sectors, as well as leveraging new technologies like AI and big data to reshape production, service, and consumption methods [2]