Instacart’s Pricing Tests Spark Backlash... But Investors Didn't Care

Instacart grocery delivery bags and app shown in a kitchen as investors push shares higher after a pricing penalty setback. Key Points Instacart’s AI-enabled price tests drew backlash and regulatory attention, but the company says the tests weren’t based on personal data. The FTC’s $60 million settlement is a significant blow to Instacart's trust, yet it doesn’t directly alter Instacart’s core demand drivers or unit economics. After a brief pullback, the stock rallied to within reach of where it was be ...